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L’analisi del valore percepito

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L’ANALISI DEL VALORE PERCEPITO

Un esempio

Attributi diversi
dal prezzo

(1)

Importanza
degli attributi

(2)

Performance assoluta
(scala da 1 a 10)
Performance
relativa Brand A
(5 = 3÷4)

Brand A
(3)

Brand B
(4)

Tangibili :
A1 10 8,1 7,2 1,13
A2 20 9,0 7,3 1,23
A3 20 9,2 6,5 1,42
A4 15 8,0 8,0 1,00
Intangibili :
A5 10 8,0 8,0 1,00
A6 25 9,4 6,4 1,47
Totale 100
Punteggio 8,8 7,1
1,24 0,81

 

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